When Playrix, one of the world’s largest gaming studios, sought a partner for organizing corporate catering in the form of a buffet menu for their teams in Serbia, our task was clear: to provide a stable, diverse, and culturally adapted nutrition system for their offices in Ušće Tower II in Belgrade (around 50 people) and in Novi Sad (around 70 people).

The Operational Challenge

On paper, it looked like “just” a buffet menu. In practice, it was a complete mini-system that had to function daily, subject to realistic fluctuations:

• Daily variations in the number of people in the office.
• Teams operating at a dynamic pace.
• Clearly defined client requirements regarding the level of spice and the method of food preparation.

The need for additional meals on days with internal business trips, meetings, or increased office activities.

During the initial two-week trial period, we took over the complete operation. We provided equipment for preparation and serving, defined and tested breakfast, a salad bar, and lunch, along with flexible additional meals when needed.

In constant communication with the Playrix Facility Management team, we adjusted the type of food, quantities, and preparation methods to the real habits and expectations of the employees. Our prior experience with Russian clients was particularly valuable – it allowed us to tailor the menu to their taste, culture, and eating style, through a variety of meal types and different preparation techniques.

Long-Term Result of the Collaboration

The result was a model that Playrix can use long-term:

A monthly and annual buffet concept was established, functioning both in Belgrade and Novi Sad.

The concept has clearly defined frameworks, but enough room for adjustments based on the number of people and internal activities.

The client received stable meal organization, a level of spice and food preparation aligned with team expectations, and simpler communication between their internal team and us as operational support.

This project allowed us to combine operational precision, an understanding of food culture, and the real needs of a fast-paced, international tech environment – and that is why we rightfully include it among our prominent references.